Development Site. Potentially 51 apartments. No height limits! San Diego’s new Complete Communities plan allows for a floor area ratio for 6.5 times the land area. This dramatic change will enable our community to accommodate our growing population. SANDAG studies indicated that our county has an approximately 100,000-unit rental shortage. San Diego's premier urban economists London Moeder have analyzed the site. Their analysis indicates that a competent developer can pay $2,750,000 for this site and attain an adequate return on investment, even below the maximum allowable density. The builders who start the soonest will be meeting the most intense pent-up demand. In three to five years the modified zoning may result in some “catch-up” construction, i.e. there might be an 80,000- 95,000 unit shortage.